Understand the brand's goals. Is it to showcase a new product, highlight features, or tell a brand story?
Determine who the animation is aimed at. The tone, style, and content will vary based on the target demographic.
Outline the core message you want to communicate. It should align with the brand’s values and tone.
Scriptwriting: Write a script that describes the voiceover, dialogues, or on-screen text. It sets the tone and guides the animation's narrative.
Storyboarding: Create a storyboard that visualizes the script. It includes key frames and transitions, giving a clear visual representation of how the animation will unfold.
Moodboard Development: Gather visual inspirations to define the style, color palette, and visual tone of the animation.
3D Modeling: Design 3D models of the product, logo, or any other brand assets. This includes creating detailed, realistic models using software like Blender, Maya, or 3ds Max.
Camera Animation: Set up the camera movements to give dynamic views of the product, such as zooms, pans, or 360-degree rotations.
Object Animation: Animate the product, brand elements, or other objects to highlight features. This can include movements like opening a lid, liquid pouring, or a close-up reveal.
Particle Effects: Add effects like smoke, fire, sparkles, or fluid simulations to enhance visual appeal.
Motion Graphics: Integrate 2D elements like animated text, brand logos, or infographics to convey information clearly and attractively.
Voiceover Recording: If a voiceover is required, record a professional voiceover to match the script.
Background Music: Choose background music that fits the brand's tone and enhances the video's atmosphere.
Setup Rendering: Configure the render settings to achieve high-quality visuals. This may include setting up global illumination, shadows, and anti-aliasing.
Render in Layers: Rendering in passes (e.g., background, foreground, shadows, reflections) can make it easier to adjust specific elements in post-production.
Compositing: Combine different rendered passes and layers using software like After Effects or Nuke. Adjust colors, refine shadows, and add finishing touches.
Editing: Assemble the animation, add transitions, adjust timing, and ensure a smooth flow of the video.
Client Feedback: Present the first draft to the client for review. Gather feedback and make necessary revisions.
Testing: Ensure the animation works well across various platforms (social media, websites, presentations) and is in the correct format and resolution.
Export Settings: Choose the appropriate format for the final video (e.g., MP4, MOV) based on the platform requirements.
Delivery: Provide the final animated video to the client, along with any additional assets if needed (e.g., short teaser clips for social media).