CHASING ILLUSIONS STUDIO
Define the purpose of the animation
Create a storyboard or outline to plan scenes
Decide on visual elements, such as lighting, colors.
Create a detailed 3D model of the cosmetic product
Capture the exact shape, size, and intricate design details
Ensure the model resembles the real product
Add textures and materials to the 3D model
Apply shaders to give the model realistic surface qualities
Fine-tune the textures to depict the product’s surface accurately
Set up virtual lighting to mimic natural
Adjust light sources to emphasize the product’s shape
Use techniques like soft lighting to highlight smoothness
Animate the product based on the storyboard
Create specific effects to demonstrate the product’s properties
Use slow-motion or close-up shots to capture details
For cosmetics that involve application, simulate the product’s effect on skin.
Use digital models or hand animations
Demonstrate visual effects like hydration, shine, or color
Render each frame of the animation
Optimize rendering settings for realistic results
Capture minute details for a fluid, high-quality animation.
Add final touches like color grading, sound effects, or branding elements.
Incorporate motion graphics or captions that provide additional information
Finalize the animation for the specific format
Export the final animation in the desired format and resolution.
Deploy the CGI animation on chosen marketing channels