The usage of digital 3D can be as simple as adding some motion graphics to enhance already existing footage or completely new pieces made from scratch. From the dynamic lightsaber combat in Star Wars to the fearsome sandworm in Dune, CGI is found in almost any modern media
Interactive 3D is typically associated with video games, although it is not exclusive to them. The name speaks for itself, it’s a piece of 3D animation you can interact with in real-time. Their use is limited in marketing.
It offers a much more immersive experience, allowing viewers to interact with realistic objects in a 3D environment. This will enable users to better understand the depth of objects and space.
Stop motion animation includes a series of images of still objects that are played in rapid succession to create the illusion of movement. Compared to the more traditional CGI animation, stop motion takes much more time but has a very distinct art style.
Cel shading is a fascinating type of 3D animation that blends 2D and 3D into one. It takes 3D objects and renders them in a way that makes them look 2D as if drawn by hand.
Motion capture, aka mocap, is a type of 3D computer animation that records real actors and objects and translates them into animation. This is achieved by placing special sensors on the actors, recording the motions from these sensors, and then rendering that into a final animation.
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